Idea. Score. Build.

Score your idea.

Answer a few honest questions. We score your idea against the ten things that decide whether it is worth building. If it clears the bar, we may build the whole platform with you — and cover the cost.

$7 to get scored · most ideas land 50–80 · a 90+ qualifies for review

$0up front to build
≤5%we keep
95%+stays yours

What this really is

We build the whole platform.
We launch it.
You keep the company.

Most studios that do this take a big piece of your company. We do the actual build, cover the cost, and keep less than 5%. The honest catch: we only take on a few at a time, and we are careful about what we say yes to.

What a build includes

Not an MVP sketch. Not a weekend prototype. A real platform, built properly, running on real infrastructure.

A real platform, built

Architecture, front-end, back-end, database, sign-in, payments — the whole thing, built properly. Not a prototype. Not a demo.

Launched, not shelved

Deployed on real infrastructure with the plumbing to grow. Your platform goes live — not into a folder no one opens.

AI you can trust

If your platform uses AI, it ships with rules, logs, approvals, and a human in control — the same way we build our own.

A partner who stays

We stay in the work because we stay in the company. Iterations, scaling, support — we are in it with you.

How it works

Four steps. No pitch competitions. No demo days.

01

Tell us the idea

What you want to build, who it serves, and why it matters. One short form. No pitch deck.

02

We score it honestly

Your idea is scored on ten things that decide whether it should be built. Most land 50–80. A 90+ qualifies for a sponsored-build review — read personally, chosen by fit, timing, and capacity.

03

If it clears the bar, we may build it

When we take on a build, the whole thing is covered — no invoices, no dev fees. Robb Labs covers the build and keeps a small stake.

04

You keep the company

You own 95%+ of what we build together. The idea, the IP, the company — yours. We earn our stake by shipping.

The deal, plain language

You keep the company. We earn our stake.

  • The build is covered — nothing out of your pocket.
  • Robb Labs keeps up to 5%. That is it. You keep the rest.
  • You get a real platform that is live — not a landing page or a demo.
  • The IP is yours from day one. You own everything.
  • We stay on as a technical partner, because our upside is your upside.
  • No pitch competitions. No demo days. Submit, get scored, and we go from there.

Who this is for

You have a real idea — not "AI something" — and you can say who it serves and why it matters.

You want a technical partner with skin in the game, not a freelancer who disappears at launch.

You are building something that needs a real platform — users, data, the works — not just a page.

You are ready to move. Not "someday." Now.

Want to strengthen your idea before you submit? Founders who have been through the Robb Labs Academy show up with a sharper plan — the thinking is already done. It is not required, but it helps.

Submit your idea

Robb reads every submission personally. If your idea qualifies, you will hear back — usually within a few days.

The $7 puts your idea on the table. It keeps the tire-kickers out — everyone who submits actually means it — and it covers the compute behind a real ten-dimension score. Not a deposit, not a sales funnel. Pay once, answer a short assessment, and get scored on the spot. Clear the bar and you qualify for a sponsored build — where we may cover and launch the whole platform ourselves. $0 up front to build. You keep 95%+.

$7 covers compute · a 90+ qualifies for review

Score below 90? You still keep your full score, your strengths and risks, and a clear next step. Most ideas that go on to qualify were sharpened first — you can resubmit any time.

Your idea stays yours. We use what you submit only to score, plan, or build with you. We never sell or share it, and your IP and company stay 100% yours unless we sign a build agreement together.